Startup pages are the new PR

Startup and business pages are becoming one of the cheapest and most effective ways to distribute a story online.

Today, there are hundreds of startup, business and theme-based pages constantly looking for interesting content. When a company launches something new, getting covered by 15–20 relevant pages can create the first wave of attention. Smaller pages then pick up the story organically, followed by creators on platforms like LinkedIn who are also searching for fresh content ideas.

That is how one announcement can move far beyond the brand's own social media handles.

This makes startup pages a new form of PR. Instead of depending only on traditional publications or large creators, brands can distribute their story through multiple niche pages at a relatively low cost. Depending on the size of the page, a feature may cost anywhere from a few thousand rupees to around ₹50,000.

But distribution alone is not enough.

A company simply announcing ₹10 crore in revenue may not attract much attention. However, a 15-year-old founder building a ₹10 crore business with a team of three is a story people may want to discuss.

The information needs a strong angle. It must be surprising, useful, relatable or culturally relevant enough for other pages and creators to repost.

The smartest launch strategy today is not to choose between brand handles, creators and business pages. It is to use all three together.

In 2026, startup pages will not just cover business news. They will increasingly shape which business stories become news in the first place.