About

I'm Saurav Fialok. I work with creators building businesses and with brands trying to reach audiences through them — which means I see both sides of every deal: the pitch, the brief, the deliverable, the result.

Most of what's written about this space is either hype or hindsight. I write the middle version: what I actually ran, the numbers behind it, and the decisions I'd change. The bias is toward micro creators, because that's where trust still converts.

Outside of work, I enjoy public speaking and learning about countries — their culture, business and people, mainly through an economic lens.