Hi, I'm Saurav. I talk about influencer marketing — and the business behind being a creator. This is where I keep my essays, playbooks and working notes.
Summary
- I talk about influencer marketing — briefs, pricing, and the ROI math brands get wrong
- I help creators turn an audience into a business that earns like a company
- I run campaigns with micro creators in the 5k–50k tier, where trust still converts
- Based in Delhi NCR, working with brands, agencies and creators
- Enjoy public speaking and learning about countries — culture, business, people, mainly through an economic lens
- Writing a playbook: The Influencer Marketing Playbook for Micro Creators
Writing
- The founder-creator photo play
- The best viral campaigns start offline
- Why brands are ignoring X at their own risk
- Why brands should invest in LinkedIn creators
- Why talent management is the safest agency model
- 3 mistakes brands make with partnership ads
Working on
- Influencer Marketing Playbook
Pricing tables, outreach templates and campaign briefs for micro creators. Launching soon.
- Mello
My influencer marketing agency — building campaigns, creator partnerships and brand stories.
Reach out
Brand collab, speaker session, podcast, or a coffee conversation — send it straight to my WhatsApp.